Prototype Vehicle Configurator
A real-time configurator designed to generate excitement and engagement around a vehicle before it reaches the market.
1 // Context
Turning Early Concepts Into Shareable Experiences
This project was developed as a series of proof-of-concept configurators for vehicles that had not yet been released.
The goal was to give users an interactive way to explore the vehicle, experiment with different visual options, and engage with the product before it was available for purchase.
By allowing users to personalize the vehicle, the experience creates a sense of ownership and encourages deeper engagement than traditional static previews.
Users can explore different colour and style combinations in real time, creating their own version of the vehicle.
2 // Approach
Building for Performance, Flexibility, and Iteration
- Built a real-time 3D configurator with dynamic material and component swapping
- Optimized for smooth performance across desktop and mobile devices
- Designed as a lightweight, reusable system for rapid iteration across multiple vehicle concepts
- Structured to support expansion into full product configurators and e-commerce workflows
3 // Key Features
Key Features of the Experience
Users can instantly explore different colour, wheel, and graphic combinations with immediate visual feedback.
The experience is designed to load quickly and run smoothly, making it easy for users to jump in and start exploring.
The configurator framework can be reused and adapted for different vehicles, reducing development time for future iterations.
High quality visuals help buyers understand the vehicle's features and design, and encourage them to explore different configurations.
4 // Outcome
Driving Engagement Before Launch
Each iteration of the configurator generated strong engagement, with users spending an average of several minutes interacting with the experience.
In early versions, users began sharing their customized configurations organically, creating a form of community-driven promotion and discussion around the product.
This project demonstrates how interactive tools can be used to:
- Generate early excitement
- Encourage user participation
- Gather insight into preferences before launch
It also establishes a foundation that can evolve into a full-featured configurator once the product becomes available.
Early versions of the experience generated thousands of views and sustained engagement, with users spending several minutes interacting with the configurator.
Looking to build something similar?
Let's talk about how an interactive experience could support your product before it even launches.