Modular Booth Configurator
A real-time configurator that guides users through designing a custom trade show booth with structured, interactive options.
1 // Context
Making Complex Booth Design Simple to Explore
The client offers multiple trade show booth models, each with a wide range of configuration options. Presenting these options clearly and efficiently was a challenge, especially in early-stage sales conversations.
The goal was to create an interactive experience that allows users to explore available options, build a booth that fits their needs, and generate a structured summary for both the user and sales team to continue the conversation.
Users can quickly configure their own mobile tradeshow booth from a large list of options.
2 // Approach
Designing a Guided, Flexible Configuration Experience
- Built a real-time web-based configurator with dynamic part swapping
- Designed a flexible system to manage layered options and dependencies
- Optimized for performance across desktop and mobile devices
- Structured the platform to support new models, features, and future expansion
You can also use it to summarize measurable outcomes, lessons learned, or what made the solution effective for both the client and the end user.
3 // Key Features
Key Features of the Experience
Users are led through a structured, multi-step process to design a booth without feeling overwhelmed.
Users can instantly switch models, layouts, and visual options with immediate feedback.
Each configuration generates a detailed summary and visual snapshot, sent to both the user and sales team to support follow-up.
New models and options can be added quickly, allowing the platform to evolve alongside the product line.
Users receive a detailed summary and visual snapshot of their configuration, which is automatically sent to both the user and the sales team.
4 // Outcome
From Complex Options to a Streamlined Sales Experience
This project demonstrates how a complex product offering can be transformed into a guided, interactive experience that simplifies decision-making for users.
By combining real-time visualization with structured output, the tool improves engagement while giving sales teams a clear starting point for follow-up conversations.
The platform has been iterated on multiple times, expanding its capabilities and continuing to support the client's evolving needs.
Looking to build something similar?
If you're planning a configurator, digital sales tool, or custom interactive experience, we can help shape the right approach for your product and timeline.